Practical kit You can then continue

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At Plezi, we start our smart marketing campaigns with 3 pieces of content for each stage of the buying cycle. We added this as our content production became more important. Advice from our Marketing Manager Adeline “The key is to focus on one persona at a time. Start with a persona you are familiar with and then set yourself goals for content creation, for example: 3 articles + 1 downloadable content per stage.


In Based on this, you can enrich your editorial calendar with deutschland phone number new ideas”. By keeping the needs and problems of your future customers in mind, you can create content that addresses that problem and then identify other content that is appropriate for the stage you're working on. For example: Discovery: A brochure Evaluation: Demo request Buying stage: to enrich your marketing campaign with the content you created at any time. But the basics are there, and that's enough to get some action started.




A good content marketing strategy doesn’t need to be a daunting task, but something that can be added piece by piece. But start with some of the ideas we’ve listed here, whether it’s email, reusing social media content, or advertising. Repurpose content for different uses. Or just keep adding, this will help increase your brand awareness, drive people to your website, and help you start converting and identifying your target audience. Don’t underestimate your ability to create a real marketing strategy based on small but realistic content ideas.