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But there is still a competitive relationship. This is caused by the rising dimension of demand. For example, the fresh food e-commerce platform meets the demand for buying food, but the purpose of buying food is for cooking, so the take-out platform and the fresh food e-commerce platform are in a potential competitive relationship. Furthermore, cooking is to satisfy the hunger, and you can buy prepared dishes, cooked food, and snacks on Taobao to satisfy the hunger. Therefore, Taobao and the fresh food e-commerce platform are also potential competitors.Another.
Example is look for consumer tips on content platforms, content platforms have a natural ability to bring goods, so the two also have potential competition. Potential competition means that there may be collisions when functions Iceland Phone Number are extended. Live streaming is the beginning of the conflict between the two. Currently, Taobao and Pinduoduo also have short videos, and Douyin also has a mall.2) Competitive product experienceThe focus of the analysis of competitive product positioning is to see whether the services of competing products can meet the needs we have found . Three situations may occur.
Complete coverage, partial coverage, and no coverage at all.If the competing product already has a mature solution and the found requirements are completely covered, then there is no need to continue. This has been studied in judging the authenticity of the requirements; and the possibility of not covering it at all is extremely low. , either you have found the wrong competing product, or there is no need to solve the demand. At this time, you need to go back and re-judge the authenticity of the demand.The focus of competitive product experience is to analyze
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