This feature reminds your audience about the important events

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However, using emotional triggers is a proven way to create a relationship with your audience through content and affect their decision-making.Here’s what you can learn: People claim that they feel more uplifted and excited in the lead up to the holidays, so using emotional triggers in your holiday marketing campaign will encourage people to buy from your brand. To get better results, you can plan a series of emotional Instagram posts.

Publish short-lived contentIn just three years, Instagram Stories have Egypt Phone Number List gained in popularity and 500 million accounts use this short-lived content daily. With a lifespan of 24 hours, Instagram Stories create a sense of urgency, as users are afraid of missing out something important. For brands, this means another proven way to reach their audience and deliver the brand message fast.Any proof needed? To promote its big holiday sale.







Young and Reckless ran Instagram Stories ads that resulted in a 6x return on ad spend.short-lived content Instagram exampleAnd here’s another successful example of using Instagram Stories ads from Madecam.Instagram post with countdown timerTo promote its winter sale, the company ran a campaign in Instagram Stories that helped to increase return on ad spend by 69%, website traffic by 44%, and the number of new visitors by 28%. Not bad, huh?If you don’t have time or money to run Instagram Stories ads, you should publish ephemeral content to get great results. Instagram rolls out business-specific features that help brands achieve their goals faster. For example, you can create a sense of urgency with the countdown sticker.