This is pay for total views. CPV

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People interested in a given service or product. We collect sales leads. taking actions - the goal is to measure the sales activities of our potential customers. Examples of billing models in performance marketing CPC ( cost per click ) is the most popular online campaign settlement model, in which the advertiser bears the cost of each user click on the ad. CPM ( cost per mille ) is settled when the ad is displayed to one thousand users.


Settlement based on the video watched for a specific number of seconds, used mainly in video advertising. CPL ( cost per lead ) settlement based on obtaining a sales lead, e.g. registration on the website, subscription to the Romania Phone Number newsletter. CPS ( cost per sale ) - the cost charged for the purchase at the time of transaction. Settlement used in tools such as affiliate programs. CPA ( cost per action ) settlement takes place when you are redirected to the website/landing page and when the user performs the expected action, e.g. registration on the website, subscription to the newsletter.







In what channels is performance marketing used? Google Ads Ads properly selected and adapted to the commercial or service offer of a given company accurately reach the user at the right time and place. There are many possibilities: display ads (Google Display Network), Google search ads, remarketing, YouTube ads, Google Shopping campaigns. Social media marketing Advertising in social media (Facebook, Instagram, LinkedIn) are campaigns that build relationships and