Where to monitor attribution models

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A comprehensive digital advertising strategy has different touchpoints, but its goal is always to generate leads . So, download our ebook on Lead Generation now and better understand this perspective to plan an ad strategy.What is an attribution model and how to choose one for your company An attribution model is a way to investigate and know what path your customer took to buy your product or service online. There are several metrics that you should monitor, which help you create more effective marketing plans for your business.

Vitor Peçanha Jun ,  |  min read What is an attribution model and Bahamas WhatsApp Number how to choose one Do you know which channels were responsible for bringing the customer to your site The customer goes through several paths until they buy a specific product. It can arise through email marketing, paid media, sponsored links, among other channels. However, most Marketing professionals cannot follow the process from start to finish. The lack of information is very bad because you do not understand what the best and worst strategies are for your business.





So we're here to talk about attribution models. Let's focus on the following topics: What is an attribution model Why is an attribution model important What are the most common attribution models How to choose an attribution model Where to monitor attribution models Find out everything below! What is an attribution model A person's purchasing process on the Internet is different from that of customers who tend to frequent physical stores. In the online world, the Internet user who accesses a virtual store already knows what he wants to buy and simply resolves his doubts about payment methods, models, quality and cheaper prices. However, until the purchase is completed, the user goes quite a long way.