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Statistics indicate that 88% of consumers search online before making a purchase either online or in-store. If they cannot find your website, they will look for services elsewhere. Make sure your marketing team is focused on your website's search engine optimization ( SEO ) efforts, and you can do this by: Determine the keywords you want your construction company to rank for Use Meta Tags Post relevant content on a consistent basis Ensure that there are no 404 errors or broken links on your site Improve your meta descriptions You can also boost your SEO by focusing on your local SEO strategy .
Brand building Local SEO refers to the practice of boosting BM Leads search visibility for businesses with brick-and-mortar locations. Therefore, if someone is searching for “construction companies near me,” you will need to rank for that query by using Local SEO . , including: Set up and maintain a Google My Business Have customers leave reviews of your contracting services online Create unique content for your region If you optimize your website properly and consistently publish relevant content, Google will reward you with visibility .
The more visibility your website has, the faster more people will be able to find your services. 6. Plan your organic marketing plan for your construction company Organic marketing is an incredibly valuable marketing strategy that, when done right, can drive brand awareness and growth for your construction business. Organic marketing is exactly what it sounds like: it's the process of generating traffic to your website naturally, which means you don't have to pay for these efforts. Organic marketing includes the following: Writing blogs Create attractive accounts on social media Facebook Publish case studies Allow visitor posts on your website Use hashtags on social media to expand your reach Organic marketing is crucial to building long-term brand awareness and growth for your contracting company .
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