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I do not rule out that they may have similar interests. For example , they both love hockey. But you can invite these people to a match in different ways Throw out your everyday routine on the ice versus Hockey is sponsored by serious men. Hurry up to find yours. Try to try on the skin of your client , think like a client , move like a client. Just kidding , the main thing is not to get too carried away. As they say , there is little in common between cinema and reality. Why does the client buy? After playing with the skin , it is easy to answer the question Why? . Just not why the wind blows , but why the client buys. For example , a representative of the − M category decides to buy a red sports car. Answers to "Why?" there can be a lot relapse into childhood , unpopularity with girls , a gift for a daughter , a surprise for a lover , etc. Knowing the answers to Why.
You will be able to focus on specific client habits , rather than being scattered on photo editing servies everyone. How does the client buy? The second eternal question that we are trying to explain is how the world around us works. But you don't have to go far. We need to do business that is, satisfy demand. If the question Why? explained the reasons for the demand , then the question How? will explain to us a convenient way to meet the customer's demand. Think about how Apple killed the market for audio CDs and CD players by creating iTunes , where you could legally download not an entire album , but only your favorite song. Of course , the song was downloaded exclusively to the iPod. Answers to the question How? creating the blue oceans that modern entrepreneurs are looking for. But there is nothing blue and bottomless in the answer to the question How.
No Let's repeat what was above to reinforce it presented a portrait , tried on the skin, answered Why? And… Now we think in the client s skin how to do this . For example , in one situation it is convenient to buy on the Internet , but in another it is impossible to do without going to an offline store. Or maybe the skin is so exquisite that you need to be picked up in a limousine , treated to year old McCallan , have a photo shoot for a magazine , and upon arrival you will be greeted by the mayor of the city. When does the customer buy? No , I do not host a series of programs about the smartest people in our country. Just to get the right answer , you need to ask the right question.
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