Why People Buy What They Buy

tasnuba12312543

All marketers are fighting for attention and money to the target audience. But even a carefully planned campaign can eat the entire budget, leaving sellers with goods on their hands and empty pockets. There is no magic formula that can protect from such a fiaca. But there is a psychology that works.

When developing marketing strategies, you need to understand what is happening in the mind of those on whom these strategies are oriented. There are several basic principles by which the vast majority of buyers operate. In order not to be surprised by something new that customers (and they will be) these basic features need to know.

Today we will talk about how not to shopify website design  puzzle over how to please customers without risking to be left without sales and money.
People buy, striving for pleasure, or trying to get rid of the pain

Almost all the purchases that people make are the result of a desire to satisfy any need or overcome what does not give a person peace. Therefore, when promoting a product, the seller should know why customers actually buy what it offers. What pleasure this product brings to the client or from what pain helps to get rid of. Keep in mind, the answers to these questions do not lie on the surface. Usually everything is more complicated, because in themselves people are quite complex creatures. And their brains are arranged differently.
People Buy Under the Influence of Emotions



Modern technologies and large amounts of data provide marketers with many opportunities, but they somehow forget that they are developing their strategies for humans, not for robots. And the main thing that people differ from robots (for marketers) are emotions. Under the influence of different emotions: sadness, joy, even sometimes anger, people make their purchases.

There is black iciru, to wear jeans cost in a whole apartment, relax in the luxury rooms of the most expensive hotels - all this is done solely for the sake of getting positive emotions. Therefore, an experienced marketer should first understand: what emotions causes the promoted product. And whether they are at all.

If you are trying to attract buyers, acting on them with text messages, pay special attention to the words. There are words that have a powerful effect on people precisely because they trigger strong emotions. These are the words “free”, “health”, “security” and others.