How to Start SMS Marketing?

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You probably use email marketing to notify customers and attract customers in your e-commerce business. Let's say there is a more accessible and easy way to reach customers and notify them of your campaigns. Email marketing is slowly giving way to SMS marketing. You may also want to make a change for your e-commerce site and switch to SMS marketing. We will explain all the details of SMS marketing for you to increase your sales and improve the customer experience, but first you may want to look at a few examples of why you should use SMS marketing.

A wide range of consumers
In this era when smart phones are increasing, even though various Phone Number List applications are used, SMS is still predominantly used. Based on this, since everyone has a phone and access to the SMS area on their phone, you can reach people from anywhere and of all ages. Therefore, you will appeal to a wide audience.

Personal and engaging
While the emails you send to your customers have an opening rate of 12-25%, when you use SMS marketing, the opening rate of your message will be almost 100%. Also, since it is now known that emails are automatically sent to everyone, your customer who sends an SMS with their name on it will feel special and will be more inclined to buy from you.

Extension of mobile compatible e-commerce
When you send messages for SMS marketing, you engage your customers on their mobile devices, which also means driving them to your mobile website to make a purchase.

       


You don’t have to jump right into all the different types of SMS marketing. Instead, think about where you can make the biggest impact. If you’re having trouble promoting special events and sales via email marketing, maybe that’s where you’d be better off, or if you feel like you need more customer feedback, sending SMS surveys could be a good place to start.

On the other hand, as with any project, it’s important to set goals for your SMS marketing so you can track your progress. You can start by determining exactly how much you want to increase customer satisfaction or the number of customers you want to add to your SMS list.

In What Situations Can You Use SMS Marketing?

Welcome messages to newly registered customers
Reminder messages to customers who abandon their shopping cart
Messages with order status updates
Post-purchase evaluation messages
Messages containing new product news
Stock update messages
Discount and campaign details messages
New store opening messages
Messages celebrating special days
Although SMS marketing is a very effective marketing tool and increases interaction, there should be some limitations. If you apply this marketing method all the time and at every moment, things may not go as you expected. For this reason; You should pay attention to SMS sending times, sending frequency, content length, including correct directions and not sending at the same time as e-mail.