In addition to the overall targeting

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Statistics from website visitors Performance on Facebook ads The effect of Google Ads The development of SEO Useful insights on the target group References from large and small companies Institute of Technology things you can do with tracking Optimize the media purchase: Through detailed tracking, it is possible to optimize online advertising, both on Google, but also on social media. Understand the target audience: Tracking on the website, conversions and user flow will help you see which parts of the business need to be optimized in order to increase overall earnings.

Increase the lifetime value: Retargeting WhatsApp Number List of the target group must be used as an important part of the online presence, as this can reactivate previous customers, as well as increase the lifetime value of the existing ones. YouTube video The checklist for your tracking work Facebook Pixel It is always a good idea to set up Facebook tracking as soon as possible, as this provides the best opportunities to later set up dynamic retargeting flows. The collected data from the Facebook pixel is sent to Facebook, and is therefore linked to the target group's Facebook profiles.




This allows you to advertise on Facebook to people who have previously visited your website, bought a product or simply added to the basket. it is also possible to segment by age, gender, geography, etc. We also recommend that, in addition to the normal Facebook pixel , API tracking is also implemented to optimize data collection. Google Analytics Learn more about your website's visitors by setting up Google Analytics tracking. Through this, you can see everything from the number of sessions to the average conversion value on your webshop.