The “One Size Fits All” Approach

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Every business is unique and so should its digital strategy. What works for one might not work for another. Bespoke strategies always outperform generic ones. It’s tempting to replicate a competitor’s approach or adopt the latest trend, but it’s important to understand your own brand’s essence, audience and values. Tailoring a strategy that fits with your brand’s voice and goals can lead to more meaningful and lasting connections with your audience.

Avoiding Video Content
With platforms like TikTok and YouTube dominating the scene, avoiding video content australia mobile phone number means missing out on a vast audience. At ePresence, we’ve witnessed first-hand how video has transformed client engagements, creating more dynamic and lasting impressions. And while video content might seem daunting, especially if you’re new to it, the power it holds in engaging audiences is unmatched. We realise not everyone is an expert videographer or should be. Don’t let that stand in your way, consider outsourcing video marketing or seeking assistance.



Underestimating the Power of SEO

Thinking that SEO is a one-time task or that it’s “too technical” to bother with can leave you invisible in a world dominated by Google searches. SEO touches everything from your website’s structure to the quality of content you produce. For local businesses especially, like those in Cork, optimising for local searches can be huge, driving foot traffic and building local ties. SEO isn’t just a tactic but a long-term investment in your brand’s digital footprint. It just can’t be ignored.