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At that time, our team at NetEase that promoted songs was probably the best group of people in China who were good at promoting songs. In the heyday, half of them are now doing the same thing at Tencent, a quarter are still at NetEase, and a quarter have started their own companies and have been very successful, including Snowball Music. The faster you recruit and train, the faster you will get ahead of others. This article was originally published by Bridgy on Everyone is a Product Manager. Reproduction without the permission of the author is prohibited. The title picture is from Unsplash and is based on the CC license. The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services. The thinking and formation process of strategy, a must-see for planning, Wang Bubai's attention - comments, browsing and collection, release your eyes in minutes, put on your headphones, listen and watch~! : B-side product managers need to pay more attention to customers’ business needs, pain points, budgets, decision-making processes, etc., while C-side product managers need to pay more attention to users’ personal needs. . Planning is to achieve a certain goal and is based on certain investigation and research analysis. Planning includes macro strategies and specific tactics, which requires analysis and creativity, that is, logical thinking and horizontal thinking abilities.
This article summarizes the thinking and formation process of the strategy, I hope it will be helpful to you. Previously, in the article "Planning, What to Do, How to Do It", I mentioned that the work of planning is to find a path with goals, and the core is to formulate strategies. I have also said that strategy is a solution provided by an enterprise to achieve a certain business goal or strategic goal. In plain language, strategy is how to solve a problem. At the same time, it is also mentioned that strategy is divided into strategic thinking and strategic conclusion. The strategic conclusion is the best plan after strategic thinking. First of all, what do you think when you see this title? What is the strategy? How to formulate a strategy? formulate strategy India Car Owner Phone Number List What are the steps? What to do at each step? Marketing strategy? Advertising Strategy? PR strategy? ... And if you are thinking about these questions, then congratulations, you have the right way of thinking. In the previous article, it has been said that strategic thinking and strategic conclusion are two different stages in the strategy process. Strategic thinking refers to "a complete set of thinking and analysis process from understanding the current situation, setting goals, to determining the best solution." , strategic conclusion refers to "the best solution obtained after analysis." Therefore, this "solution" is the strategy, to be precise, it is the strategic conclusion. In normal context, when others ask you what your strategy is, they usually ask about the conclusion. .
Solution" is aimed at a certain purpose, so it plays a guiding role and planning role, which is the direction and blueprint for follow-up actions. Usually this solution must answer at least the following questions, which can be expressed by WH analysis: Of course, strategy is the result of thinking before action, but no one guarantees that it will be 100% accurate in practice, and the result will be 100% accurate. It is in line with expectations, so it also needs to be evaluated and corrected in a timely manner after the action is carried out. This is also what we often call review. How to describe it, it’s like going out to check the weather forecast. You can be comfortable and well-prepared. However, no one can 100% guarantee that it won’t rain a little or not rain on this day, but there is no doubt that the weather forecast is still the best so far. The most scientific. Therefore, just like checking the weather forecast when going out, it is something that everyone does every day. From the perspective of an enterprise, in order to ensure that it is prepared to meet expectations, what the enterprise needs to do is to think about strategies. As mentioned before, an important sign that distinguishes humans from other animals is meaning, which is purposeful activities. This kind of purposeful activity requires thinking before taking action. This thinking process is what we call planning, and planning is similar to the mechanism behind weather forecasting, which can lead to action strategies. However, at this time, the strategy does not guarantee the success rate of the action. Similar to the weather forecast, the efficiency and effect of the magic stick and the weather forecast are different. The latter is definitely better than the former. In terms of work, how is the strategy formulated? , depends on people’s ability and methods of strategic thinking. Planning, we talked about it before. Let’s talk about it in detail: Planning is to achieve a certain goal and is based on certain investigation and research analysis. Planning includes macro strategies and specific tactics, which requires analysis and creativity, that is, logical thinking and horizontal thinking abilities. Planning is to do things correctly and to formulate strategies - that is, to creatively find solutions to achieve goals. Strategies include macro strategy and specific tactics. Strategy guides the direction of action, and tactics control the blueprint of action.
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發表於 2024-2-20 14:17:30