Although more general content may appeal to media

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Lack of understanding of customer behavior When brands have good engagement and a good connection with the customer, but obtain expressive sales results, the perception of behavior can be a problem. This happens because the consumer is extremely complex, dynamic and definitely non-linear. To understand all these nuances, the company must strive to understand its consumers in depth. Understanding the purchasing habits of each lead already helps a lot. This understanding allows specific actions that lead the person through the sales funnel, going from engagement to a more serious commitment to the company.


Lack of care with microinteractions The purchasing process is the Phone Number List final decision, which comes from many other key moments in the relationship between the brand and the customer. Many of those circumstances are small and specific, like a timely response or an email sent. The so-called microinteractions are simple and short events that determine whether the customer will decide to buy or become loyal . Even in these microinteractions, the company can gain trust and establish a connection with its customer. Therefore, it is essential to be attentive to all processes to optimize results and convert engagement into sales. Lack of customization Personalization is a mandatory aspect in the digital world .





Whether companies communicate with their consumers directly or invest in creating relevant content to educate their leads, they should take that into consideration. Therefore, some lose the opportunity to generate business by not fully customizing their approaches . In this sense, it is important to have a good and defined brand identity and know the customer's needs and preferences. Your brand and your client must guide their actions. Although more general content may appeal to media channels, audiences will feel safe to invest when they feel there is real, specific value being generated. That is, only when they notice that it is a personalized offer, that it satisfies their problem and that it comes from someone who really understands how to solve it . Personalization is what reinforces trust.