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These are ads on the display network and on YouTube. Traffic from this type of campaign is usually cheaper than in the previous eample, but their effectiveness is lower. Their goal is to build brand awareness or create user needs. What else affects the costs of Google Ads advertising? You already know how Google Ads works and what the settlement methods and methods are. You also know the breakdown of campaigns in terms of their effectiveness and costs. So its time to learn about other factors that affect your Google Ads advertising costs. Competition The greater the competition, the more epensive Google Ads ads may be.


This is because when a large number of advertisers are competing to display at a high Europe Cell Phone Number List score, quality must compete with the stakes. This translates into the costs per click, and in the net step  it affects the budget, and thus the cost of the campaign. Additionally, during high seasons,  during Christmas, advertiser activity increases, so campaign costs also increase, which is especially visible in the ecommerce sector. Industry The industry in which the company operates also has a significant impact on campaign costs. There are industries in which the costs per click are very high  insurance,





In such cases, you must take into account that the cost of advertising will be higher even with territorial restrictions of such activities. Quality Score Quality Score is a method of assessing the relevance and quality of content and ads . It is one of the most important factors influencing the costs per click and the effectiveness of the campaign. A high quality score makes a click cheaper because, according to Googles systems, the ad is more attractive and responds better to the users query. Such advertising in the auction system has a higher priority. Various factors contribute to the quality score  clickthrough rate,  keyword relevance,  landing page quality,  ad relevance and historical performance of your Google Ads account. A high number of user clicks on ads tells Google that the ads are relevant and useful.