|
|
Therefore, while we don't intend to immediately calculate the return on investment of SEO, the advice is to set up e-commerce tracking as soon as possible. Lead Generation If you don't make sales directly on the site, it's a little more difficult to get exact data on how much revenue you generate online. However, to make a more or less accurate estimate, what I do is assign a value to each of the conversions based on past sales. Let's go inside.
GA and proceed to Admin > View > Goals inside Analytics and create WhatsApp Number List goals for each of your conversions on the site. contact form submissions, requests for free quotes, and even phone calls if your site has call tracking set up. set goals in google analytics These values won't be perfect, but even with a little historical data to draw from, we can get a fairly accurate estimate. By determining how many leads are converted into sales, for example, if the form on the site is filled out 100 times per month and 25 of these leads become customers, the goal has a conversion rate of 25%. Calculating the average value of each sale, if each of the leads that convert spends €200, the average value is €200.
We determine the value of each lead by dividing the total value of conversions by the original number of leads. Using the values above, if we have 25 customers and each spends €200, we have a profit of €5,000. Let's divide the €5000 by the leads we had at the beginning, therefore €100, and we see that the average value of the lead is €50 We follow this formula for each of the objectives and enter the corresponding values before moving to the next step.
|
|
發表於 2024-3-5 17:10:29