Social Media Metrics to Track Engagement

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Once users have become aware of your brand, they enter the consideration stage of the marketing funnel. It’s here that you want them to engage more with your brand — which brings us to the first metric. 4. Engagement rate Engagements include the number of likes, comments, and shares on your content. However, if you want them to engage with your brand, you need to create content they will enjoy or find useful. Engagement rates help you determine the quality of your content by understanding how actively involved your audience is with your publications.

This rate is calculated by dividing your number of engagements by either your impressions or your reach. The higher your engagement rate, the more actively involved your audience is. The more actively involved your audience is, the easier it will be to France Phone Number Data convert them into customers. It’s also important to remember that different stages in your marketing funnel don’t operate in a silo. For example, getting a lot of shares on your content indicates high engagement from your audience. But this also contributes to your brand awareness. The more people are sharing your content, the more people will see your content, boosting your impressions and reach.



Click-through rate You’ll also want to track your engagement by measuring your click-through rate.  sees a link to your content and clicks on it to get your website. This rate is calculated by dividing the number of clicks on your link by the number of impressions. If you have a high click-through rate, it indicates you are providing content that people find interesting and want to engage with. However, it’s important to keep in mind that you want to share quality content and maintain a low bounce rate. Image explaining CTR. It's equal clicks divided by impressions multiplied by 100 WordStream.