|
The same is true in practice. Unfortunately, not all marketers, or even management, realize how important data is now and how important it will be in the future. You can make statistics. How many positions are there for data analysts or data scientists in the marketing communications department? Probably no more than %. Not to mention collecting information from data, mining insights, finding information that is helpful to the business and utilizing it.
This is even more of a technical job. Without a proficient grasp of the business and a high degree of Indonesia Phone Number sensitivity to data, it is simply difficult. Become a qualified data analyst. This ability is not only needed by data analysts, but also by enterprise managers or leaders. The data analysts may provide reports based on the data itself, from the data change trend, peaks and troughs, concentration, discreteness and other dimensions.
Mining information, what managers observe from the data is more about the reasons behind data changes under higher-dimensional influencing factors such as corporate business strategies and decisions, market environment, macro policies, etc., thereby helping them to draw more rational and Make correct conclusions and formulate future operating principles and policies. This is just as important as the fact that although most CEOs do not have a financial background, they must learn to read financial statements.
|
|