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Photos, something that was the core of the social app until the beginning, are still there, but it's not as important to the company as before. Mosseri stated in June that the service is “no longer a photo-sharing app” when explaining video plans: “Let's be honest, there is some really serious competition right now. TikTok is huge, YouTube is even bigger and there are plenty of other upstarts too. “People are looking to Instagram for entertainment, there is tough competition, there is more to do and we have to accept that.” That will make Instagram change radically, according to media specialists like Social Media Today . Closing IGTV was the first step.
Now, turning Stories into something very similar to Reels, which Mosseri said Loan Phone Number List no longer made him "happy," could serve only one purpose: merging them to offer a simple tool for full-screen video and a nearly infinite source of on-the-go entertainment content. Like who? TikTok, of course. Instagram has changed many times. Their logo, at first, was a Polaroid camera, for example. But when the product manager says that the main function of the app is not that important anymore and talks specifically about TikTok (competing with YouTube, we already know, they failed), what do you expect to happen? Original Instagram logo | Source: Reproduction Why TikTok? Facebook was created in 2004, less than a year before YouTube.

But Facebook was at that time mainly for students. MySpace was the largest social network. And YouTube became world famous before Facebook. So when Mark Zuckerberg had the strength to fight big business, he looked to other social media services like MySpace and Snapchat, not YouTube. YouTube was acquired by another giant (Google) and had its own strategy to maintain its reign in videos. Facebook recently tried to compete with YouTube. In 2018 he launched IGTV, an Instagram tool for long videos, saying it was “the future of video ,” but it failed and he abandoned it last October .
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