Here again several options: Work on secondary keywords, less popular

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Less popular but also less competitive (“home insurance”, “home insurance”); · Work on long-tail keywords, more precise, less requested, but likely to attract better qualified traffic - for example by adding a city or adding the name of your company to the search ("Maaf home insurance"). Finally, a third solution aims to develop the reputation of its website by deploying a long-term content marketing strategy and by using the different levers of multi-channel distribution, in order to accentuate its presence on the web and to engage its customers more effectively.


In return, it will not necessarily be easier to work on the main keyword "home insurance", but its use will result in more qualified clicks - which can prove more profitable for an AdWords strategy: Hong Kong Phone Number fewer clicks but better valued, with a higher conversion rate, for a better ROI. And you, do you have any other ideas for working on such a competitive keyword?



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