|
If possible, ensure that there is a person at the stand to answer the potential customer's questions and create information brochures. 2 Take advantage of your customer database to let them know that there is something new. The contacts obtained over time, by participating in trade fairs or through the company website, are fundamental in order to launch a new product on the market. Thanks to the contacts already present within the company database, it will be possible to let those who already know us and have had an approach with the n.our business that we have launched a new product on the market. One of the most effective marketing strategies in this sense is related to: on the official launch day of the product, you can send a newsletter to your contacts where you announce the sweet "news". Remember to add some images to the email and perfectly describe the added value of the product.
Your main objective is to capture the user's attention, who will then be pushed to enter the site to obtain more information. In this regard, the newsletter must contain a , i.e. a button that redirects the user to the Landing Page dedicated to the product. Keep in mind that you are unlikely to see immediate results in terms of sales. This is why you should keep your new product in the spotlight, day in and day out. If possible, create a newsletter to send once a week for the first 2 months, delving into a specific aspect of this product from time to time. Only in this way will you be able to keep attention high on the new article and attract new Agent Email List potential customers to the site. 3 greater visibility When you launch a new product, there are 2 options available: Manage an already well-known multinational company that has a particularly large user base. Let's take the example of giants such as Apple or Samsung, which can afford to see a high number of sales on the same day as the release of the new product.
This happens because those who purchase normally rely on and because, over the previous months, they have been bombarded with information relating to the product; You run a small to medium sized business, mainly known locally. In this case, you will hardly be able to see numerous immediate sales: the consumer will need to know the product thoroughly before purchasing it. It is for this reason that your short-term goal must be to obtain greater visibility around your new product, a process which, in the medium to long term, will lead to an increase in sales. It is precisely with a view to achieving the objective of improving the visibility of the product that Google Ads campaigns also come into play. What is it about? Paid ads, which are normally created using the services of , allow you to reach the top positions in search engines for certain keywords in a very short time.
|
|