Depending on the action

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They are great for starting to interact more with your readers. When someone signs up for your list for the first time, there's a good chance these will be the first emails they'll receive. It is a way to keep your list active and in contact with the new content you publish, in addition to increasing the chances that you generate leads with the CTAs within your texts. Newsletter The newsletter is an old acquaintance of e-commerce and blogs. Many companies send their contacts monthly or weekly updates with the main blog posts and company or market news.


If you really want your newsletter to be read, invest time in creating a HT Lists newsletter that has its own identity and that contains relevant content for your readers. Don't forget to include links to take the reader to external pages where they can read more about that topic. Subscribe to the newsletter Leave your email! Event invitations Emails are excellent for promoting events you are organizing. The big challenge here is to clearly present why that event is worth the attention of your contacts. When writing emails that promote events, don't forget to include all the necessary information, such as location, date, time, limit of participants, among others.





And remember to highlight the link for the registration or ticket purchase page! Lead nurturing emails Depending on the action your persona decides to take within your blog or website, you may want to insert into a feed stream. Nutrition consists of a series of emails with relevant and segmented content. As the name suggests, these are email marketing messages that help the lead walk through the sales funnel to a clear buying position. By identifying a group of contacts that you know have an interest in a specific topic, you can continue the conversation with more relevant and segmented content that increases the likelihood that these customers will continue in contact with your company.