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However, the boundaries between “alpha testing”, “beta testing” and “soft launch” are often blurred in practice, as there are no binding standards that must apply to each of these processes. Games test Physical products and hardware When developing physical products , such as hardware , these are occasionally initially manufactured in small quantities and tested via soft launch in a limited target group of buyers. Feedback and information is collected to determine whether the product is ready to be presented to the general public - or whether it still needs further development.
Limited production capacity or a shortage of raw materials can also contribute HK Phone Number to the decision to initially distribute physical products via soft launch. Hotel industry, gastronomy, retail In the hotel, catering and retail sectors , the terms “soft launch” and “soft opening” are sometimes used interchangeably. However, it is more common to speak of an opening than a launch. Small business owner opens her business Relationship Soft Launch Hard to believe: The term “soft launch” is also used in connection with relationships on social media .

Actress and comedian Rachel Sennott has observed that some social media users subtly announce their new boyfriend via hidden messages - for example, with his cut elbow or back in the frame, but without his face being shown in the photo. She compared this to the way some companies announce their products via “sneak peeks.” She coined the term “soft launch” in the context of relationships. Lean Startup & Minimum Viable Product There is also overlap between the concept of a soft launch and the launch of a minimum viable product , as is common in so-called lean startups .
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